Optimising PDPs to reduce the exit rate by up to 8% and increase the ATB rate by up to 50%
Reducing exit rates and improving conversion to decrease customer acquisition costs.
Crafting smarter discovery journeys with Object-Oriented UX principles
Mapping and understanding the discovery ecosystem to establish a scalable foundation that will enable methodical growth.
Optimising a complex navigation with Hick’s Law
Streamline navigation to reduce friction, lower exit rates, and recover missed revenue opportunities.
A new vision for Not On The High Street’s website
Exploring how the NOTHS website could better reflect the brand’s unique personality or curated offering, through a refreshed visual identity and a more engaging, user-centered experience.
More case studies coming soon
In the meantime…