I'm a results-driven Product Design Leader with nearly a decade of experience across HealthTech, EdTech, and e-commerce. In recent years I’ve predominantly focused on zero-to-one builds or growth and conversion optimisation. My data-driven optimisations have delivered a 42% increase in appointment booking conversion, 63% reduction in sign-up exit rate and a 13% lift in product enrolment conversion. I drive high-level product strategy, build robust Design Systems, and champion cross-functional collaboration.