Hi! I'm Irina

I'm a Senior Product Designer based in London, UK. I'm passionate about crafting thoughtful experiences that balance user needs with business goals. Guided by a clear long-term vision, I stay focused and patient, believing that meaningful impact often comes through small, deliberate improvements that benefit both customers and the business.

View my case studies

My journey so far

From volunteering as a police officer for 3 years to my recent roles in businesses which are all about building meaningful products – I have gained a profound appreciation for impactful design that is more than meets the eye.

10+

Years of design experience

B2B & B2C

Diverse work experience

In-house & agency

Complex stakeholder management experience

Founding and solo designer

Easily adapt to various company or team sizes and working styles